Maille enjoys 3 weeks of 16%+ sales increase, with Brand Power.

 
 
 
 
 

Challenge

Increase relevancy and usage of Maille across a greater diversity of meals to grow consumption.


Solution

Great Chefs brings Maille to life as the featured ingredient in a 30-second mini-cooking show. Celebrity chef, Adrian Richardson, infuses his recipes with the unique Maille flavour delivering seasonal recipes for all occasions from winter roasts to a chicken barbeque.


Results

In the three weeks post first on air-date, Maille saw a +16% increase in sales compared to the three weeks prior. This gain provided Maille with an additional +4% of total category sales.

 
Jeff Mimery