Boost turns test market success into national sales success, with Brand Power.
Overcome flat national sales and an educational gap about product MOA.
Nestlé worked with Brand Power using a test and control media strategy where nine test markets were selected to air Brand Power versus total national USA sales.
In the Brand Power test markets, sales increased nearly 10% while the total USA sales declined in this period. Following the test, the Brand Power test markets remained at higher sales volumes than the total USA. With this success, BOOST rolled out nationally and incremental sales increases followed.