AirWick increases complete unit sales by 80% on year prior, with Brand Power.



Traditional equity activity in market was not producing the desired sales result for both the complete unit and the refills.


The AirWick brand decided to test Brand Power based on the Global success Reckitts has experienced using the concept on the Freshmatic SKU.


The Brand Power copy had an immediate impact in-market with sales on the complete unit increasing +80% compared to the year prior, and in turn the refill sales increased and continued to grow for the brand; delivering excellent ROI.

Jeff Mimery